Boomers Back in Business

I’m in the process of co-writing a book called The Second Chance Revolution: Becoming Your Own Boss After 50. It is written for those who are, or soon will be, free agents; who are searching for second careers appropriate to their 50+ personal goals and financial resources; who are at the point in life where they are ready to pursue their lifetime dream. But who need expert guidance finding it.

The reading audience for this book consists of the largest labor pool the United States has ever produced – the Baby Boomer generation and beyond. Always anxious to amaze us with demographic shockers, statisticians tell us that every 8 seconds a member of the Baby Boom generation turns 60.

What is important to note here – I cannot stress this point strongly enough – is that the concerns that people 50 years of age and older must plan for when putting together a new business are substantively different from those faced by entrepreneurs in their 20s, 30s, and 40s. This book will address these differences, providing targeted information for the legal, financial, administrative, technological, psychological and family life concerns specific to entrepreneurship in the second half of life.

Co-author, David L. Carroll, and I intend to break fresh ground, providing the 50+ entrepreneur with practical, targeted, hands-on advice on how to make each reader’s new business venture a triumphant success. There are, needless to say, innumerable volumes on entrepreneurship in the book chains today. To date, not a single one homes in on the needs of the enormous and as yet untapped reading audience of baby boomers and beyond – of the millions of entrepreneurial-minded men and women who dream about becoming their own boss after 50, and who are searching for guidance on how to do it. We intend on making this book the first. In an effort to provide the best information to our potential readers in this book, I created a group on Squidoo.com about this topic as an open forum for those who have any valuable information to contribute( Baby Boomer Entrepreneurs on Squidoo). I hope to generate discussion on the following topics:

Determining the type of entrepreneurial activity best suited to your current finances, time constraints, personal goals, family situation, and temperament.

Making the right start-up business choices and decisions from a 50+ perspective.

First-hand experiences from already-established 50+ entrepreneurs.

First-hand experiences/ concerns from 50+ entrepreneurs that are in the process of, or are thinking about, starting their own business.

Getting your business up and running smoothly. Then keeping it that way.

Learning what you need to know about 50+ entrepreneurship vis-à-vis taxes, legal matters, franchising opportunities, time management, home office options, technological training, and more.

To buy or not to buy into a franchise.

Negotiating 50+ personal monetary concerns such as medical insurance, self-employment tax, estate planning, Social Security, and more.

Availing oneself of the smartest entrepreneurial information, know-how, tricks, and resources available in the country today.

What tools, resources, etc are 50+ professionals looking for when starting down the road of entrepreneurship.

I am looking forward to feedback and comments!
Edward Rogoff
Follow Me On Twitter
Take Two Entrepreneurship Event
Baby Boomer Entrepreneurs on Squidoo
How to Write a Bankable Business Plan
Creating Financial Models
Group Brainstorming Exercises

Advertisement

Tags: 50 plus, baby boomer, over 50, start a business, start up